FINALISTS GUIDELINES
Announcement
The 3 finalists will be announced at the Final Judging Ceremony in APLF Hong Kong.
Design Prototype Kit
The finalists are required to create a Design Prototype Kit 2 weeks before the Final Judging Ceremony. The Kit includes:
- A physical prototype of their bag design
- A presentation to explain their inspiration and process in creating the bag
- A 60s video introduction to showcase their bag design
Final Judging Criteria
Creativity: 30%
Originality: 30%
Trend: 30%
Marketability: 10%
Final Judging Ceremony
- The 3 finalists will attend the Ceremony in person to explain their design concept in English
- The Judging Panel will interact and have Q&A sessions to know more about each finalist’s design
- The Best of Overall Winner will be chosen right after the ceremony and announced during the Fashion Access
Promotional Opportunities
- The 3 finalists will be promoted on DAB social media platforms
- The Overall Winner will be invited to a series of activities including interviews, connection with leather-related associations, and more.